Facebook Image Sizes and Dimensions for 2021: Full Guide

Is landscape a better image ratio than a square image? Or do you want to go with a vertical picture instead? Get all your questions sorted out in this fast and detailed guide to the recommended image sizes for Facebook.

Why worry about Facebook Page image sizes?

Creating engaging images for Facebook can be a hard task. You should work hard to build creative pictures that communicate about your brand, products and services.

However, before uploading any file, make sure that you have created an image which complies with the different suggested upload sizes of Facebook. It's hard to keep track of it because Facebook has various criteria for some of its posts, including profile photos, shared links, thumbnails and supported content, for example.

It’s important to ensure that your images meet Facebook’s guidelines for image sizes to prevent your high-quality images from becoming pixelated, and your text from becoming clumsy.

In this article, we will guide you through the latest information when it comes to your Facebook dimensions for image. Since each social media platform has several different image requirements it can some times get confusing to understand how to get the best looking graphic images without being overwhelmed. Don't forget to also check our article on Image Formats so you can get a better understanding of how everything works for formats and image resolution.

Let's start!

Cover Photos

Facebook's cover photos can affect how they look if they are not optimised for the unique size guidelines.
The recommended aspect ratio for all Facebook cover photos is 16:9. However, whilst this looks ideal on mobile, the Desktop version will be slightly cropped. As a result, you need your important text, or other main image feature, in the centre.
For the best results, use the largest possible size you can as long as the aspect ratio is the same Facebook will generally, downsize the image to fit. This ensures you get the best image for your brand.

It’s tricky to design your Facebook cover photo to display properly on both mobile and desktop. Designing with "safe zones" will get you a Facebook cover photo that looks great on all devices.

Facebook doesn't stretch and distort your image to fit different devices, instead, it crops your image.

On a mobile device, your Facebook cover photo will crop out the sides, while showing more of the cover photo's height.

And on a desktop device, Facebook displays more of your cover photo's width, while cropping the top and bottom.

 

Shared Images

Secondly, we have Facebook Shared Images,  these images appear both on your timeline and in most of your followers’ news feeds. With the decline of Facebook’s organic reach, try asking your fans to like or share your photos to gain visibility without a significant financial investment. Or consider paying a small fee to boost your posts to ensure that your audience sees it in their feed.

Use images that are at least 1200 x 630 pixels for the best display on high-resolution devices. At the minimum, you should use images that are 600 x 315 pixels to display link page posts with larger images.

Fortunately, the Facebook link share size of 1200 x 630 is also the recommended size for Twitter and LinkedIn, so it works great on all 3. You can also post this size on Instagram!

Down below you are able to find a cheat sheet which you can consider for next time you need to know the dimensions of some of the most common graphics for Facebook.

For example, if your link share image is smaller than 600×315, it will automatically render as a thumbnail. Also, Facebook will automatically choose the centre of your image if you neglect to upload it to the correct dimensions which could cut off a portion of your image.

The minimum allowed image dimension for a link share is 200 x 200 pixels.

The size of the image file must not exceed 8 MB. source

 

Facebook Cheat Sheet 2021

Picture 1- Facebook Cheat Sheet 2021

Profile Photo

Your Page Profile image displays 170 x 170 pixels on your Page on computers, 128 x 128 pixels on tablets, and 36 x 36 pixels on most phones.

We would advise uploading images larger than 170 pixels. You can try a square of 400 pixels, which fits nicely across most social platforms.

Don't forget that your Page Profile Picture will be trimmed to a circular form in advertisements and posts. Facebook claims that it's going to stay the same square shape as people visit your website, however, this isn't true.

If you are a business page you are probably going to be using this space for your logo design as it is important so people can visually identify your brand very easily. This is also usually the easiest one when it comes to sizing and ratio since it is pretty easy to fit into the Facebook pic sizes. If you want to know more about how to use your logo design on social media, check our article about it.

Facebook Stories Image Sizes

Stories on Facebook fill the frame of the viewer’s device, which aren’t all the same pixel size or aspect ratio.

To add photos and videos to your Facebook Story quickly, simply hold your phone vertically when snapping or filming. You won't need to worry about an exact dimension.

If you wish to make graphics, a good guideline is 9:16 aspect ratio. 1080 x 1920 pixels is your go-to size.

Facebook Video Post Sizes

Facebook videos have several sizing options. Directly below you can find some suggested organic video post sizes.
You can use either horizontal or vertical images, and you are able to also use square videos.

There's no precise size you need to stick to except for advertisements.

Video Information:

  • Recommended video size is 1280 x 720 landscape, 720 x 1280 portrait.
  • Minimum width is 600 pixels for both landscape and portrait.
  • Landscape aspect ratio is 16:9.
  • Portrait aspect ratio is 9:16.
  • Mobile renders both video types to aspect ratio 2:3.
  • Max file size is 4GB.
  • Recommended video formats are .MP4 and .MOV.
  • Video length max is 120 minutes.
  • Video max frames 30fps.
  • Dimensions & Sizes

Down below you will be able to find a list of recommended dimension images for the various social media posts and their aspect ratio to help your profile look the way you imagined it. Make sure you bookmark this page and have the most accurate image dimensions available if a Facebook page, profile or group post needs a revision.

Profile Picture

Recommended: 180 x 180
Minimum: 180 x 180
Aspect Ratio: 1:1
Desktop Display: 170 x 170

Cover Photo

Recommended: 820 x 312
Minimum: 400 x 150
Aspect Ratio: 26:10
Desktop Display: 820 x 312
Mobile Display: 640 x 360

Shared Image

Recommended: 1200 x 630
Minimum: 600 x 315
Aspect Ratio: 40:21
Desktop Display: 500 x 261

Shared Link Image

Recommended: 1200 x 630
Minimum: 600 x 315
Aspect Ratio: 40:21
Desktop Display: 500 x 261

If you feel like this isn't enough and you want to take it to the next level, in addition, we also have crafted some templates which you can use since they already meet the right criteria for your Facebook images. They even contain guidelines so you understand how what will be shown and where. 

Click here to download a zipped folder with PSD templates for Facebook

In conclusion, feel free to let us know if this helped you understand how you can have the best images on your Facebook page so it looks the way you imagined.

        

 

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