How to build a logo for a luxury brand?

Larger successful companies pay careful attention to their visual identity or corporate image. In fact, many larger companies have corporate communications departments that focus on building brand identity, maintaining it, and evolving the brand identity and brand image to ensure that corporate identity facilitates the corporate business objectives.

Small companies don’t have corporate communication departments or teams. But, they must still build a strong brand identity for their business.

A well-designed fashion logo can impact your brand's perceived value.

After all, the goal of brand identity design is to tell your company’s story in a way that creates loyalty, brand awareness, and excitement.

Brand identity is how you want your customers and prospective customers to perceive your brand or your product or service.

It’s the special sauce that makes your business unique and different from every other business.

Strong brand identity is important for companies of all sizes, not only large companies like Coca Cola, Apple, Google, or Facebook.

A successful brand identity is one of the company’s most valuable assets. In fact, a large part of the value of companies like Apple, Coca-Cola, Nike, and others is reflected in the value of their brand.

Where to start with a Luxury Logo Design?

Whether you’re designing your logo for the first time or redesigning it, you can learn best practices from top designer brands.

Here's my list of top fashion brands and their logo analysis.

luxury fashion logos

Picture 1 - Luxury logo design

Most luxury fashion brands have a classic logotype set in white and black. Often with some sort of monogram that lends itself well to a pattern for application on clothes or accessories.
We proudly wear these brands as a symbol of status, apart from their outstanding quality, of course. While logos don't make brands, they're certainly the most visible element of a brand. People create these logos with meaning and they become iconic.

Want to make your own Luxury Logo? We have a guide for that too!

Step 1 - Get on  Logo.Bot and Describe your Brand

You should start by entering your name or even brand name and describe what you do for living to the Bot. Write it down so that theLogoBot’s AI can search for the icons that will suit your brand the best.

First step when creating with LogoBot

Picture 2 - Describe your company

Step 2 - Pick your Colours

Now that it’s time to pick the palette of your logo, you should go for colours that are related to the industry itself, or that can evoke the right type of feelings. If you have no idea where to start, here’s an article on that.

2nd step when designing with Logo.Bot

Picture 3 - Picking the Logo Colours

Step 3 - Icon Choosing

In this step, it’s time for you to select up to 5 icons that best describe you or your job. Although the Bot already selected some keywords, you can always add more to the research and see which icons pop up.

3rd step when designing with Logo.Bot

Picture 4 - Icon Preferences

Step 4 - Go through the Suggestions

The Bot will now start presenting you with logo suggestions that suit your career the most. Besides combinations with the icons you previously chose, he will show you customized logos like a monogram.

4th step when designing with Logo.Bot

Picture 5- LogoBot Suggestions

Step 5 - Edit your Logo

Now it’s the time where you have full control over your design. With LogoBot's editing tool you can personalize your logo in the most various ways, including changing the colours of your design, even on the icon itself. You can also choose the fonts you want to work with, change sizes and even add a tagline to your business. When you feel your logo is ready, click on the download button.

Editing logo with Logo.Bot

Picture 6 - Editing your logo

Step 6 - Download your Design

Finally, you have your design ready to download, so you can upload it everywhere. No matter what price package you chose, you will end up with high-quality results that are suitable for the web. Although we always recommend having the Vector Files of your design.

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