The Hidden Messages In Famous Logos

When you think about the visual representation of any business or brand, the logo of the business or brand is the first thing that comes to your mind. The logo of a business/brand is not just the combination of some flashy characters; it is the combination of various visual elements that represents a business or brand and passes in-depth messages.

A good logo is not just to showcase artistic prowess; it must pass a quick message and provide deep insight. Here are some hidden messages in famous logos.

  • Wendy’s: Wendy’s logo is one of the famous logos that have a hidden message most people hardly notice. The hidden message in Wendy’s logo is the word ‘mom’ that is buried in the collar of the little girl in the logo. People then came up with the theory that the word ‘mom’ in the logo is placed there to link their food with mom’s home cooking. The company, however, debunked the theory, saying the word was unintentional.

wendys logo design

  • Beats By Dre: Beats by Dre logo is a logo we come across almost every day. No matter how much you examine the logo, you might not be able to pinpoint the hidden message until someone calls your attention to it. The emblem appears just like the letter ‘b’ at first glance. But in the real sense, the red circle represents the human head, and the ‘b’ is meant to be a pair of beat headphones over their head.

beats logo design

  • Amazon: Most people notice the arrow in the Amazon logo, but they don’t know what it stands for. The arrow in the Amazon logo is intentional for where it is. If you carefully observe, you will realize that the indicator is connected to the letter ‘a’ in the amazon logo to ‘z’; signifying that you will find everything on amazon from A-Z.

amazon logo

  • Hershey’s Kisses: the two giant Kisses are easy to spot, but most people don’t know what it means. However, if you observe the letter K and I carefully, and slightly bend your head towards the left, you will notice an extra kiss squeezed in there.

HERSHEY'S Logo Design

  • FedEx: if you observe the space between the letter ‘E’ and ‘X’ in the FedEx logo, you will find an arrow pointing towards the right. The arrow represents forward direction, speed, and precision.

FedEx Logo Design


A good logo should blend in a way that will convey the essential and vital message about the brand or business. However, here is a lot of information and messages embedded in a logo; not all the words are expressly shown. Some of these messages are hidden, and it takes extra clue to figure it out. It takes a level of craft and creativity to create hidden messages in the logo.

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