After the atypical year that went by, we're all wishing for a year "rebrand" in 2021. And what could be a better way to start 2021 than by creating a Logo Design that speaks for itself? In this article we are going to discuss 10 logo design trends for 2021.
Whether you're just launching your brand or feel the need to upgrade your current one, you must know that having an updated Logo Design will ensure that your business will prosper and even stand-out from other competitors. So, we've reunited 10 of the strongest 2021 Logo Design Trends in this article so you can design a memorable and updated Brand Identity without any effort.
1. Minimalism keeps going Strong
Like in 2020 and the years before that, Minimalism is a trend that keeps being reused and simplified when it comes to Logo Design. One of the reasons why this style works so well is that besides being really flexible when it comes to layouts, it also works for any kind of brand no matter the industry you're in. So if you're thinking about going for this trend, keep in mind that you only need some key elements to make your logo design work.
2. Quirky Fonts
There are many ways to design a wordmark logo that looks different from the rest, and 2021 is definitely the year you should take a risk when it comes to typos. Handwritten fonts, goofy doodles, it's all up to you! Logos with unique fonts are more rememberable and have major potential when it comes to attracting new customers. Just make sure your final design is legible from a far distance and you'll end up with a modern-looking Brand Identity.
3. Bold Gradients
Just in case you're wondering, what is the easiest way of spicing up a Logo Design? A statement Gradient of course, especially if you're in 2021. Adding a bold gradient to your design will ensure you an eye-catching logo that stands out from the crowd, no matter if you're designing from scratch or even making a rebrand of your previous design. So, if you want your business to look fresh and unique, gradients are a trend worth looking into.
4. Text Destruction
Although most businesses are looking for a clean Logo Design in 2021, you can be the one who breaks the rules. But what are the perks of that? The main advantage of taking a risk and going for this trend is the individuality and power that it will bring to your brand. When it comes to Destructive Logos, Designers can change the whole look of it in just one element, and the easiest way to start is by removing or adding elements to a certain letter. If you're going for this style, keep in mind that Destructive Logos have a psychological impact on the audience, so you got to make sure you pass the right message about your brand.
5. Eccentric Characters
While it's common to see representations of real people in Brand Identity, in 2021 Designers are opting for exaggerated humor that ends up in kooky-looking logo characters. Most of the illustrated logos that are surfacing look mysterious and out-of-this-world, which shows a more witty and uncommon side of Logo Design that people are not used to seeing. So if you have an unconventional or spooky business, this trend will suit you like a glove.
6. Elements on Elements
Overlapping Elements in Logo Design it's a trend that's present for a while now and is not going anywhere any time soon. The positive feelings this style evokes in the audience can go from trustability and consistency to modernism and progressive ideas, which are values that any brand is happy to have. Although overlapping elements it's common in logo design, for the next year we will have modern variations of that with a mix of transparencies and bold gradients.
7. Negative Spaces
Like the first trend we've talked about, the Blank Space style is stronger than ever, being a top choice for designers when it comes to adding depth cleverly. Although achieving it is not so easy, you can start by crossing letters with each other or even removing certain elements of your design. As long as you keep a hidden message on your logo you'll end up with a distinct Brand Identity that will make you stood out from all of your competitors.
8. Visual Balance
For those who hate asymmetry and disorganized features, a visually balanced logo is something worth looking at, mainly because they transmit calmness and a trustful effect. On the contrary of most of the 2021 Trends we've talked about previously, this style of Logo Design doesn't cause a psychological effect on people, but causes a grounded feel instead. It's perfect for brands that are already established in the market and sell "solid" products or services.
Monograms are that classic Logo Design Trend that never goes out of style. In 2021 we will see different variations of it, through the combinations of techniques like Negative Space and Strong Geometry. With such amazing techniques combined, your final Logo will look like a masterpiece easily!
10. Beautiful Chaos
Last but not least we have Artistic Chaos, and you know why? Because on the contrary of 2020, in 2021 we want to be allowed to do everything, whether that is combining different shapes that are not supposed to be together or even turning letters upside down. It's all up to you and your brand's personality. This style is ideal for businesses that want to show off their creative side as long as it's applied carefully, so the final results will be appealing and easy to read.
That wraps up our quick guide through the 2021 Logo Design Trends that we can no longer expect to see!
We hope that this article helped you out and can't wait to see which trend you're going to use to take your Logo Design to the next level. In the meantime, you should also take a look at the best brandings or rebrandings of 2020 so you can have some inspiration. Here's an article on one of the most popular rebrands of the year that passed by, the Google Workspace Re-Designs. See you soon!