First things first, let's talk about the importance of logo design: not only it is a key element to make your business look professional and reliable but is also what makes new customers walk through the front door of your agency and ask for more information. So, if you want to ensure your clients feel safe in your hands, you need to build a brand identity that communicates the safety you can offer them! So where should you start when it comes to the design of your logo?
Believe it or not, even Graphic Designers start the design process by researching what the main competitors of a company are doing: what colors are they using, symbols, and even fonts. The purpose of this is not only to seek inspiration but also to get to know which features should be used or avoided on a logo design for a certain industry. If you don't what where to search for them don't worry, because we've already done that for you! After analyzing them you just need to read the quick tips we wrote down for you and you're ready to start the design of your logo.